Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face dramatic losses in revenues and missed opportunities. Currently, new-vehicle dealerships handle only about 30% of service work performed across the country, which represents an enormous missed opportunity not only for additional … [Read more...] about How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Internet of Things
The third wave of the internet is about to peak, and it will have a transformative effect on automotive marketing. But first, some history about the internet’s three waves. First wave: Infancy The first wave crested in the early 1990s—it wasn’t the birth of the internet, but it’s when people outside academia and science began using it. Use was primarily via desktop … [Read more...] about Are You Ready to Ride the Third Wave of the Internet?
It’s the dawn of a new era. Connected vehicle technology is here, and the possibilities seem almost endless. Business Insider predicts that more than 380 million connected cars will be on the road by 2021, and the market position of the connected car today is similar to where the smartphone was in 2010—ready to take over. So how can automotive dealerships capitalize … [Read more...] about How Connected Cars and Telematics Can Benefit Dealers
Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not talking about your average CD player here. Whether it is making your car smarter, safer, or more enjoyable, technology is now … [Read more...] about 5 Fantastic Automotive Technologies That Are Emerging Fast