Move made in 2020 were critical, but are they complete?Digital Retailing has been a buzzword in the industry for a few years. What they mean in reality is as vast as the Grand Canyon. When the pandemic hit us in March, and many dealers found themselves unable to open their doors and consumers everywhere were resisting coming to the showroom, these words carried new weight and … [Read more...] about Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
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4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's true. Our habits have a big impact on daily life, both in and out of work. Habits have been researched extensively for many years. In fact, this year marks the 31st anniversary of Stephen Covey's best-selling book, … [Read more...] about 4 Steps to Set Your Dealership Marketing Up for Success
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success. After all, selling is not an easy job. If you’re like most people, you have your good months and your bad months. Mental toughness is what gets us through those highs and lows. It’s a key part of professional development in … [Read more...] about Mental Toughness Is the Key to Automotive Sales Success