It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on your dealership, whether you like it or not. But, it is absolutely possible to use online reviews to your advantage. Dealing with customer reviews of your dealership boils down to two essentials: engaging with those customers in … [Read more...] about Essential Things to Know About Handling Customer Reviews
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5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert. The key to avoiding an ineffective website that serves none of its desired purposes is to … [Read more...] about 5 Ways to Master Dealership Search Marketing