We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto
machine learning
RMS Automotive Uses Artificial Intelligence to Reshape the Portfolio Management Business
Atlanta — May 17, 2018 — There’s a lot of buzz these days about artificial intelligence (AI) and machine learning, usually coming from Silicon Valley high-tech giants. Thanks to RMS Automotive, these revolutionary data science technologies are now being used within the vehicle remarketing industry to improve client performance. Combining powerful analytics with Cox … [Read more...] about RMS Automotive Uses Artificial Intelligence to Reshape the Portfolio Management Business
Audience Intelligence Takes Digital Marketing to New Heights
Audience intelligence has emerged as the next significant trend in digital automotive marketing. It offers a glimpse into the future of how we, as marketers and retailers, stand to reach and engage with automotive consumers on a deeper and more meaningful level. This segment of marketing uses artificial intelligence to analyze large swaths of behavioral and contextual … [Read more...] about Audience Intelligence Takes Digital Marketing to New Heights
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing to pay more for a better customer experience—and shopping for a car is no different. Ironically, it’s artificial intelligence (AI) tools that can provide today’s most personal touch for dealership website shoppers. That’s … [Read more...] about Artificial Intelligence: Provide the Ultimate Digital Shopping Experience