Picking up where we left off in last month’s article, we want to discuss the three remaining techniques to winterize your dealership and grow while everyone else is slow. We already know the importance of continuing your marketing initiatives during this “slow” time and the value of leveraging your existing customers. This article will help you utilize the extra time you may … [Read more...] about How to Grow When Everyone Else Is Slow (Part 2)
Watching a master bartender mix cocktails is a thing of beauty. Knowing the perfect blend of ingredients needed to deliver a flawless product is a skill that is envied by others. So too does the marketing manager strive for the perfect mix of budget allocations so that they can deliver the best ROI of dollars spent. What is the right percent of my budget to spend on … [Read more...] about Marketing Budget and ROI—What is the Right Mix?
It’s no secret that dealerships face a ton of difficult challenges when looking to hire a new marketing agency or vendor. Who can we trust? Will they understand our business? Will their marketing efforts work in getting us closer to our goals? Choosing an advertising agency isn’t easy—not by a long shot. But if you’re armed with the right information ahead of time, … [Read more...] about The 3 Questions You’re Probably Forgetting to Ask Before Hiring a Marketing Agency
Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for. Here are the top 6 questions to ask a prospective SEO agency so you can ensure you’re making the best … [Read more...] about Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line