A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI
marketing ROI
Get Back to Basics With the Rule of 7
How familiar are you with the Rule of 7 as it pertains to marketing? It might be considered an old-school marketing methodology, but if you take a moment to understand what it is, you’ll appreciate the fact that it’s a sound concept that works, and should be followed. In short, the Rule of 7 is a basic principal that addresses consumers' need to hear and see a marketing … [Read more...] about Get Back to Basics With the Rule of 7