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marketing strategy

5 Lessons From the InsideAuto Podcast as We Enter 2021

January 5, 2021 by Ilana Shabtay

automotive new ideas

The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry.  Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market.  Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021

Now Is Not the Time to Pause Marketing Spend

December 21, 2020 by Ilana Shabtay

Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell.  But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend

Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

December 10, 2020 by Amy Hughes

wasted ad spend

At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

Why Automation Is Like Fine Wine – and the Data Thereto

October 13, 2020 by Ilana Shabtay

automation like fine wine

We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

October 9, 2020 by John Sternal

During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries … [Read more...] about How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

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