A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports
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How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
How to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what? For future growth, it’s critical to make that first sale—but that’s … [Read more...] about How to Turn One-Time Buyers Into Customers for Life
How Dealers Can Start Preparing for the Holidays Now
It’s the most wonderful time of the year—well, almost. It’s also the beginning of the most hectic and daunting period of time: fourth quarter, when dealerships are focused on hitting the highest sales targets of the year. The key to success during this challenging quarter? Advanced, detailed planning—using the right processes and technology. Now is the perfect time for … [Read more...] about How Dealers Can Start Preparing for the Holidays Now
Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand their visits versus those of competitors, according to a new whitepaper “Navigating Location Intelligence: Critical Impacts for Automotive … [Read more...] about Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors