Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English “very well,” it’s clear there’s a huge opportunity for U.S. businesses to stand out and thrive by directly engaging with these Spanish speakers in the language they’re most comfortable with. If you run a dealership in an area … [Read more...] about Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to access and simple to comprehend in order to stay ahead in a highly competitive environment. The following resources represent the top 10 go-to providers of information online that will help dealers run and grow their businesses … [Read more...] about Top 10 Online Resources for Dealers
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention. Consumers tend to notice auto advertising only when they are in the market for a car … [Read more...] about How Advertising That Sticks Out Draws Consumer Attention
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic. Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer … [Read more...] about How Artificial Intelligence Is Helping Flip the Script in Automotive
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads. Although these commercials might catch consumers’ attention, do they really make a difference in getting a customer to go to that dealership and purchase a car? For more than 10 years, our company has conducted annual research … [Read more...] about Advertise Authentic Experiences to Drive Shoppers to Your Dealership