The days are long gone when dealers attracted great business through only their brick-and-mortar shops. Today, a dealership website is a must so customers know what you have to offer—before stepping into your dealership. Your website needs to be a virtual showroom to generate sales. To accomplish this, you need to be familiar with marketing and SEO strategies for … [Read more...] about The Ultimate Automotive SEO Guide for Dealers
With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the algorithms are going to punish complacency. Simply hoping that you can … [Read more...] about It’s 2017: Is Your Website SEO Up to Par?