Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of revenue and return business. In the history of automotive retail, dealers have gone through many up and down cycles of new-vehicle sales because of the economy, world and national events, fuel shortages, shifting consumer confidence … [Read more...] about 5 Steps to Tune Up Your Service Department Marketing
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5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social media behemoth has seen its … [Read more...] about 5 Secrets of Social Media Marketing for Dealerships
Social Media Presence Alone Doesn’t Mean You Have a Strategy
Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet, share, and even advertise, but you’re not really sure … [Read more...] about Social Media Presence Alone Doesn’t Mean You Have a Strategy
dealerTEL Helps Dealerships Track Call Success at Most Crucial Point—After the Phone Is Answered In-House
June 18, 2018 — dealerTEL[miscellaneous type="superscript"]®[/miscellaneous], the only automotive technology provider that offers a 100% capture rate of inbound and outbound calls, today announced end-to-end campaign success metrics to help dealers determine where their marketing dollars are being used most effectively. For the first time, dealers will be able to track not … [Read more...] about dealerTEL Helps Dealerships Track Call Success at Most Crucial Point—After the Phone Is Answered In-House
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40% higher than all of your past marketing channels. Time to whip out the champagne and blast “Easy Street,” then call your marketing team and tell them to pour as much money as possible into this new tactic. Right? Not so … [Read more...] about 4 Questions to Ask Before Celebrating a Marketing Success