Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization of brand loyalty and focus on … [Read more...] about Why Brand Loyalty Must Be a Priority for Dealers in 2018
millennials
Millennials Shaking Up North American Sales, According to New IgnitionOne Report
New York — August 8, 2018 — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in the automotive industry, highlighting the continued dominance of SUVs across customer engagement, site visits and leads in North America, as evidence points to the increased influence of millennials upon … [Read more...] about Millennials Shaking Up North American Sales, According to New IgnitionOne Report
The Secret to Recruiting Superior Millennial Employees
Millennial employees now make up a huge percentage of the American workforce—and that number is growing. Experts estimate that by 2025, as much as 75% of the work force will fall into this age group. Your future employees will be millennials, so you need to start attracting them to your dealership. The problem is the car business isn’t always millennial-friendly. It can … [Read more...] about The Secret to Recruiting Superior Millennial Employees
I’m a Millennial: Here’s How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often connotes laziness, an obsession with technology and social media, and a short attention span. This piece is not intended to defend my generation, or to explain why these charges are unfounded or untrue. Instead, I hope to give you, … [Read more...] about I’m a Millennial: Here’s How I Want You to Sell Me a Car
How Strategic F&I Addresses Millennial Car-Buying Concerns
Millennials—people born between 1980 and 2004—are late to join the car-buying masses. The latest reports, however, indicate that this generation is finally entering the market at high speed. In fact, a recent study by J.D. Power’s Power Information Network reported that the share of millennials in the new-car market jumped 28%. And by 2020, millennials are expected to … [Read more...] about How Strategic F&I Addresses Millennial Car-Buying Concerns