Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s total gross profits. But as Cavan Robinson of … [Read more...] about October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
When I started working in the automotive industry 26 years ago, I expected that cars would change and evolve significantly in the future. Like others in the industry, I did not anticipate the car-buying experience would change so drastically during the same time period. Gone are the days of a predictable, linear car-buying process where customers follow a natural path … [Read more...] about Mobile Technology: Meet Customers on Their Terms
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a "ye olde" nautical term, … [Read more...] about How Mobile Marketing Advancements Influence the Car-Buying Process
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels to target and more actively engage the increasingly comfy cross-channel consumer. The evolved consumer relies on digital platforms for everything from research to media consumption to supporting various steps toward … [Read more...] about Mobile Analytics and the Digitally Savvy Auto Consumer
Thanks to Amazon, we’re getting closer and closer to the digital dealership. In late August, the e-commerce giant launched Amazon Vehicles, a forum where car enthusiasts can chat about their favorite vehicles and even design their dream car. This offering is an extension of both Automotive, a marketplace for buying actual car parts like tires or air filters, and Garage, … [Read more...] about The Digital Dealership: Are You Ready?