On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! Being there on that high traffic street corner is half … [Read more...] about NEW PODCAST EPISODE: Experimarketing – From Bla to Blog
On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond! A strong majority of respondents to the survey said they use their phones to research car models and specs (66%) and compare prices (74%). Listen below. Read the … [Read more...] about NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s total gross profits. But as Cavan Robinson of … [Read more...] about October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
When I started working in the automotive industry 26 years ago, I expected that cars would change and evolve significantly in the future. Like others in the industry, I did not anticipate the car-buying experience would change so drastically during the same time period. Gone are the days of a predictable, linear car-buying process where customers follow a natural path … [Read more...] about Mobile Technology: Meet Customers on Their Terms
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a "ye olde" nautical term, … [Read more...] about How Mobile Marketing Advancements Influence the Car-Buying Process