Thanks to Amazon, we’re getting closer and closer to the digital dealership. In late August, the e-commerce giant launched Amazon Vehicles, a forum where car enthusiasts can chat about their favorite vehicles and even design their dream car. This offering is an extension of both Automotive, a marketplace for buying actual car parts like tires or air filters, and Garage, … [Read more...] about The Digital Dealership: Are You Ready?
“I Was Made For Lovin’ You,” the seminal KISS song, stole the spotlight in a recent Honda Odyssey commercial. In it, a children’s choir serenades a browsing couple from inside the minivan as club lights flash, singing, “I was made for loving you, baby. You were made for loving me.” The song’s about a partnership that’s mutually beneficial, and that yields astounding … [Read more...] about Case Study: How Yelp Ads Can Benefit Dealers
"Marketing and customer experience are one and the same." We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh. That “somewhere”—the experience—can be a total letdown. That … [Read more...] about Satisfy the 4 C’s of Customer Experience With Mobile Marketing
Mobile use has become an intrinsic component of our consumer behavior—whether we notice it or not. For auto dealers, becoming mobile-friendly is a priority. Putting mobile at the center of a dealership’s marketing strategy is particularly pertinent in 2016 because more than 85% percent of adults ages 18 to 24 own a smartphone. To stand apart from local competition, … [Read more...] about Don’t Be the Last Mobile-Friendly Dealership on Your Block
Automotive marketers still tend to think of mobile as a subset of the internet. If you look at your stats on any given week, however, you’ll see that it’s either a majority or near-majority of your traffic. It is the internet. Desktop is now the subset, so if you don’t get incredibly good at converting mobile, you’re working on a declining audience. This article will … [Read more...] about How to Design Your Mobile Marketing Calls to Action