Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert. The key to avoiding an ineffective website that serves none of its desired purposes is to … [Read more...] about 5 Ways to Master Dealership Search Marketing
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KardZee Introduces Omni-Channel Engagement Solutions for Automotive Industry
San Francisco — July 31, 2018 — KardZee, a mobile media platform that provides tangible and digital outreach solutions, announced today a new suite of offerings designed specifically for the Automotive Industry. With this expansion into the Auto Industry, KardZee brings Dealerships an improved way to engage and nurture their existing clients across each Dealership portfolio … [Read more...] about KardZee Introduces Omni-Channel Engagement Solutions for Automotive Industry
5 Proven SEO Tips for Dealerships
In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top of Google aren’t necessarily the best ones out there. The dealers they find are the ones who know how to best optimize their website for search. In this article, I’ll look at five proven SEO tips to help improve your organic … [Read more...] about 5 Proven SEO Tips for Dealerships
The Secret to Recruiting Superior Millennial Employees
Millennial employees now make up a huge percentage of the American workforce—and that number is growing. Experts estimate that by 2025, as much as 75% of the work force will fall into this age group. Your future employees will be millennials, so you need to start attracting them to your dealership. The problem is the car business isn’t always millennial-friendly. It can … [Read more...] about The Secret to Recruiting Superior Millennial Employees
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will have something to do with formal concepts and strategies … [Read more...] about 5 Techniques to Fine-Tune Your Dealership CRM