Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI. Along the way, you hear unique feedback from a handful of consumers that makes you wonder, “If we tweak this approach a bit, could we immediately net more leads or revenue?” So you make a change in midstream, thinking you can … [Read more...] about Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
motivation
How Prioritizing Innovation Is Your Dealerships Golden Opportunity
I love thinking of ways I can better serve my clients, build my business, and pursue my passion project, Carearing. But it's not always as easy as sitting down and making it happen. When you talk to people about innovation, it's either referred to in a reverent, mythical way or the person you're speaking with rolls their eyes because the term has become so overused it has … [Read more...] about How Prioritizing Innovation Is Your Dealerships Golden Opportunity
I’m Still Standing
“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll wind up like the wreck you hide behind that mask you use.” For those of you not as familiar, these are the beginning lyrics to a song by Elton John called I’m Still Standing. We got knocked down hard over the last 6 months … [Read more...] about I’m Still Standing
10 Ways to Boost the Performance of a Sales Team
Being a member of a team that is underperforming is something that we have all gone through at some point in our career. In the world of sales, teamwork can make the difference between a failing business and one with an abundance of sales. A team can be affected in turn by a number of factors. These can range from petty jealousy or envy of more successful salespeople to … [Read more...] about 10 Ways to Boost the Performance of a Sales Team
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success. After all, selling is not an easy job. If you’re like most people, you have your good months and your bad months. Mental toughness is what gets us through those highs and lows. It’s a key part of professional development in … [Read more...] about Mental Toughness Is the Key to Automotive Sales Success