No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago. Thankfully, the automotive industry, dealerships, and marketers … [Read more...] about Take Your Data-Driven Marketing to the Next Level
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: NCC’s … [Read more...] about Acceleration Awards Winner: NCC’s AimLogic
Many dealerships boast an online presence complete with a dynamic website and a credit application. Yours is likely no different. You probably try to keep the site updated with your current inventory and latest specials. These tactics are only half the battle in our hyperconnected world, which requires you to keep up with potential customers on every step of their … [Read more...] about Keep Up With Customers’ Vehicle-Buying Journey Every Step of the Way
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data on hundreds of thousands of leads to numerous dealerships over the last year, here are a few takeaways that we have found. No one data segment is the panacea Sales can come from numerous data segments. For example, … [Read more...] about What Information From Big Data Actually Helps Dealerships Sell Cars?
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a "ye olde" nautical term, … [Read more...] about How Mobile Marketing Advancements Influence the Car-Buying Process