If you haven’t arranged your trip to NADA Show 2018 this year—March 22–25 at the Las Vegas Convention Center—now is the time. This will be a very important year for dealers to take a look at how to run a modern dealership. As you are aware, our industry has been enjoying solid growth for a number of years. It is predicted that 2018 will be a flat year for most dealers, … [Read more...] about Have You Made Your Reservations for NADA Show 2018?
December is a great time to retool and get ready for the next year at your dealership. If you agree that better organization and better processes will allow you to improve your sales revenue, your service department revenue, and your overall business, then planning is the key to success. Take a stab at planning in December. We recommend that you review your marketing from … [Read more...] about NADA 2016: Vegas, Baby! Are You In?
For the average auto dealer, advertising is a standard part of survival as a business. Almost every dealer will disagree on exactly what kind of advertising is best. Some dealers swear by traditional advertising—newspaper, television, radio, direct mail, etc. Some dealers are all about online advertising—banner, pay-per-click, third-party leads, mobile, etc. Still others … [Read more...] about The Bigger Picture on Mobile Marketing, Plus 2016 NADA Convention