When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success
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August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a mobile-friendly site, effective content and keywords, and the other … [Read more...] about August Q&A: Take a Closer Look at Your SEO and Search Strategy
May Q&A: The State of the Industry
“What’s good for General Motors is good for America.” This well-known and oft-repeated quote was attributed to Charles Erwin Wilson, U.S. Secretary of Defense during the Eisenhower years, and CEO of General Motors from 1941 through 1953. Although Wilson’s alleged statement was later revealed to be a misquote taken out of context—he was actually stating the opposite … [Read more...] about May Q&A: The State of the Industry