In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial
This episode of Mostly Automotive Marketing with Matt Wilson tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Not only does it give dealers access to … [Read more...] about NEW PODCAST EPISODE: Are you in the club?
If anyone missed high school cliques, you could thank Clubhouse for bringing that feeling back. Yes, the newest social media app is consuming our industry with exclusive invites to the platform where you can connect with others in audio-only chat “rooms” (what the app refers to for different discussion topics). Clubhouse is essentially an unfiltered, live podcast that’s … [Read more...] about Dealers: Are You in the Clubhouse?
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since 2014. In December 2019, I asked myself what I could do more of to help serve others while bringing value to myself and the company I work for. Since I work in marketing, I decided to focus on marketing, and to "do as I say," which … [Read more...] about 3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional consumer experience, but there’s also a huge opportunity to earn a customer’s business by getting involved in the community. According to a CarGurus survey, 45% of CarGurus shoppers said they were somewhat or very likely … [Read more...] about 5 Ways Your Dealership Benefits From Driving Difference in Your Community