There was a lot to get distracted by at the NADA Convention in San Francisco this year, as there always is. Cable cars and sea lions. Golden Gates and inescapable prisons. Wining and dining. And that’s all before you even entered the convention center, where you encountered hundreds of vendors. Dozens of speakers. Beautiful women in short skirts and beautiful cars in long … [Read more...] about After NADA 2015, What’s Your Business Plan?
There used to be a time, not so very long ago, when the ad plan for the typical dealership involved taking a phone call and answering the all important question…What do we want to put in the paper this week? The days when you could get away with just being in the paper, the 6 o’clock news and maybe a couple of radio stations for Saturday remotes are long gone. The media … [Read more...] about Your Marketing Needs Every Tool in the Shed to Get Job Done