Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization of brand loyalty and focus on … [Read more...] about Why Brand Loyalty Must Be a Priority for Dealers in 2018
omnichannel
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success
How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple … [Read more...] about How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions
The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping process: online, in-store, or a combination of several … [Read more...] about How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions
Adtaxi Launches Optimization Platform, Quantum
Orlando — April 10, 2018 — Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the launch of its brand-new omnichannel optimization platform, Quantum, at the Digital Dealer Conference and Expo. Leveraging the power of machine learning, the innovative algorithm drives cross-channel optimizations to deliver superior performance for digital … [Read more...] about Adtaxi Launches Optimization Platform, Quantum