It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on your dealership, whether you like it or not. But, it is absolutely possible to use online reviews to your advantage. Dealing with customer reviews of your dealership boils down to two essentials: engaging with those customers in … [Read more...] about Essential Things to Know About Handling Customer Reviews
There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process, but a common misconception is that review count then, should be an important number to monitor. Well, it is and it isn’t. Review count should be tracked, but only to measure one thing: does my review solicitation process work? However, the volume of … [Read more...] about Tracking Online Reputation: You’re Still Counting The Wrong Thing
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as well as falling … [Read more...] about How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando. The growth and success of WIA and its conferences reflect the need—and great opportunity—for more women to get into the rapidly changing world of automotive retail. Last year, Dealer Marketing Magazine’s cover feature prior … [Read more...] about The 5 Keys of Marketing and Selling to Women
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly half used a variety of devices to do so. Those numbers have obviously increased by 2018, along with the … [Read more...] about Does Your Online Presence Do Your Dealership Justice?