There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process, but a common misconception is that review count then, should be an important number to monitor. Well, it is and it isn’t. Review count should be tracked, but only to measure one thing: does my review solicitation process work? However, the volume of … [Read more...] about Tracking Online Reputation: You’re Still Counting The Wrong Thing
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as well as falling … [Read more...] about How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando. The growth and success of WIA and its conferences reflect the need—and great opportunity—for more women to get into the rapidly changing world of automotive retail. Last year, Dealer Marketing Magazine’s cover feature prior … [Read more...] about The 5 Keys of Marketing and Selling to Women
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly half used a variety of devices to do so. Those numbers have obviously increased by 2018, along with the … [Read more...] about Does Your Online Presence Do Your Dealership Justice?
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they often get punished for it on review sites like Yelp. Yelp, scourge of auto dealers? The overall concept behind Yelp is straightforward: Create a directory of businesses and offer a platform for customers to directly review those … [Read more...] about How Dealers Can Effectively Claim and Engage Yelp Reviews