Some of the changes brought about by a worldwide pandemic were felt instantly – business and school closures, public mask wearing, social distancing of six feet or more – while others are slowly making themselves known as we ease our way out of the shutdown. Digital retailing is, of course, the biggest story coming out of COVID on the auto side, but other trends like … [Read more...] about Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021
personalization
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in North America, engaging customers at key moments in their purchase … [Read more...] about How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
Why the Customer Experience Is at the Center of Auto Retail Disruption
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers to succeed over the long term, they need to reconsider how they do business, or risk becoming obsolete to forward-thinking competitors. A shift in automotive retail is disrupting the industry. Although automakers and dealers … [Read more...] about Why the Customer Experience Is at the Center of Auto Retail Disruption
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space about what real-time marketing is, however, and how … [Read more...] about Why Dealers Should Care About Real-Time Marketing
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a vehicle, reports Edmunds. In addition, Autotrader reveals less than 1% of car buyers like the current car-buying process, and 66% percent of car shoppers are much more likely to buy from a dealership that offers their preferred … [Read more...] about 3 Ways to Modify Your F&I Process in the Age of the Customer