In this age of intense competition, dealers need to get back to the basics of responding better to leads to increase sales—and as of now, there’s a lot of room for improvement. Digital Air Strike recently conducted a Mystery Shop Study of more than 1,500 dealerships to gauge their response habits on leads from their website and social networks, and the results were less than … [Read more...] about Top 8 Ways for Dealerships to Convert More Leads Into Sales
personalization
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third … [Read more...] about How to Leverage Data to Create More Service Department Opportunity
I’m a Millennial: Here’s How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often connotes laziness, an obsession with technology and social media, and a short attention span. This piece is not intended to defend my generation, or to explain why these charges are unfounded or untrue. Instead, I hope to give you, … [Read more...] about I’m a Millennial: Here’s How I Want You to Sell Me a Car
What Dealers Need to Know About Programmatic Solutions
While automotive marketers continue to advance their digital marketing and media strategies, there’s a lot they can learn from other sectors, such as retail, when it comes to aligning merchandising, marketing, inventory, and programmatic bidding. Digital marketers operate in a world where it is finally possible to address yield management with the advertising and marketing … [Read more...] about What Dealers Need to Know About Programmatic Solutions
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that age-old complaints persist: Auto dealers are “arrogant, cold, scheming, and pushy,” customers feel profiled based upon their clothing and jewelry, and personalization is absent as dealers push products based upon margin and sales … [Read more...] about A Better Car-Buying Experience Starts With Empowered Employees