On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
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NEW PODCAST EPISODE: Leader of the Pack
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. As you move into this next year, ask yourself where you can plug in your passion to generate the … [Read more...] about NEW PODCAST EPISODE: Leader of the Pack
NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond! A strong majority of respondents to the survey said they use their phones to research car models and specs (66%) and compare prices (74%). Listen below. Read the … [Read more...] about NEW PODCAST EPISODE: Experimarketing – If You’re Not Mobile First, You’re Last
NEW PODCAST EPISODE: Experimarketing – CX to Success
On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success! Customer experience is the next competitive battleground. Listen below. Read the article that inspired this episode. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – CX to Success
NEW PODCAST EPISODE: The ‘Why Buy’
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. A clear cut ‘Why Buy … [Read more...] about NEW PODCAST EPISODE: The ‘Why Buy’