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podcasts

Four Ways to Create a Fire Hose of Branded Content

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I’ve been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles change from the importance of your website to the importance of your blog, to now, the importance of social media.  While traditional articles and speaking applications will always carry an air of credibility, some exciting … [Read more...] about Four Ways to Create a Fire Hose of Branded Content

NEW PODCAST EPISODE: Power Ford’s Power Moves

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In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive … [Read more...] about NEW PODCAST EPISODE: Power Ford’s Power Moves

NEW PODCAST EPISODE: The Flywheel

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In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the flywheel. Is the traditional “sales funnel” we’ve all seen over the last 100 years antiquated? What is a flywheel? Listen and learn how the flywheel approach can help your sales and service department. My guest is Todd Smith, Founder + CEO at 360Converge.  Mostly Automotive Marketing with … [Read more...] about NEW PODCAST EPISODE: The Flywheel

NEW PODCAST EPISODE: April Fool’s Day

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In this Episode of Mostly Automotive Marketing with Matt Wilson, they discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish … [Read more...] about NEW PODCAST EPISODE: April Fool’s Day