During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries … [Read more...] about How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that standouts in my mind, was when I was in Yellowstone National Park. There is a really terrific tourist bridge on the north end of Yellowstone Lake that funnels countless cutthroat trout into the Yellowstone River. From … [Read more...] about Are You Fishing in a Crowd?
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount the price? The perspective in our industry over the past ten years is that the only way to sell an aged used car is to drop the price until it sells. While it can be an effective strategy; it costs the store gross profit, and is not … [Read more...] about 8 Tips to Consider Before You Drop the Price…
President Trump’s recent tariffs on steel and aluminum imports have posed serious drawbacks for the automotive industry, particularly for car dealers. While the aim of this recent policy is to keep American jobs by adding taxes to goods imported from other countries, it could have a more detrimental effect. In fact, it could end up costing jobs and dropping sales … [Read more...] about What Are the Potential Impacts of Steel and Aluminum Tariffs on Dealers?
Asbury Park, NJ — June 19, 2018 Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service valets and advisors being equipped with Vin-UP™ portable scanners and printers, handing the owner a “Vin-UP Offer Ticket” as they exit their vehicle. The ticket displays the latest Kelley Blue Book Trade-In Value of that vehicle. … [Read more...] about Kelley Blue Book Joins the Vin-UP Automotive Service Vehicle Equity Program