Santa Monica, CA — June 12, 2018 — Shoppers seeking bargains on used vehicles might find them harder to come by when they head to the dealership this summer, according to the latest Used Car Report released by the experts at Edmunds. In the first quarter of 2018, the average transaction price for a used vehicle was $19,657. This reflects a 2.2% increase in sales price from … [Read more...] about Prices of Used Vehicles Hit Record High, According to Latest Edmunds Used Car Report
pre-owned vehicles
ACV Auctions Raises $31 Million in Series C Funding to Accelerate Market Expansion
Buffalo, NY — February 6, 2018 /PRNewswire-USNewswire/— ACV Auctions, an advanced online auction that streamlines the buying and selling of inventory between auto dealers, has secured $31 million in Series C venture funding led by Bessemer Venture Partners, Tribeca Ventures, SoftBank NY, and Armory Square Ventures. The new capital brings total funding to $53 million since … [Read more...] about ACV Auctions Raises $31 Million in Series C Funding to Accelerate Market Expansion
Acceleration Awards Winner Spotlight: Rapid Recon
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: Rapid … [Read more...] about Acceleration Awards Winner Spotlight: Rapid Recon
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your net cost—hoping to make it all back on the trade and in the finance office—this article is just for you. It seems that with many dealerships, ever since the increased focus has been directed to lower-funnel shoppers online, … [Read more...] about Pricing: No One Wins a Race to the Bottom
Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins
OEMs know conquest sales are vital to their long-term customer acquisition strategy. Manufacturers devote millions of advertising dollars each year to drive conquest-lead traffic into dealer showrooms. The concept is simple: Convert a competing brand’s customer to your product. But what happens to that off-brand vehicle trade-in? Today, new valuation technologies … [Read more...] about Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins