Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount the price? The perspective in our industry over the past ten years is that the only way to sell an aged used car is to drop the price until it sells. While it can be an effective strategy; it costs the store gross profit, and is not … [Read more...] about 8 Tips to Consider Before You Drop the Price…
pricing tools
Give Customers the Consistency They Want With Desking
A few weeks ago, I was in one of those big-box home improvement stores looking for a new generator. Of course, by the time I got there, I had done my research and already had a good idea of what I wanted, as well as its cost. In fact, I went to the store I did because it had what I wanted, in stock, at a fair price. When I got there; however, there were other generators … [Read more...] about Give Customers the Consistency They Want With Desking
Using Market Pricing Tools
These days the pre-owned market has grown so competitive that you need every possible advantage to stay ahead. Supply is down causing dealers to invest more to stock the right vehicles and turn them quickly. Given the number of online shoppers and research coupled with the amount of competition for consumer eyeballs, it is critical to remain on top with analytics and data. It’s … [Read more...] about Using Market Pricing Tools