Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two incredible things that happened this year. Pent up demand and inventory shortages. After suffering through financial losses caused by the lockdowns, car dealers are now seeing record-breaking sales and record-making profit. It doesn’t matter … [Read more...] about The Real False-Positive of Selling Cars During a Pandemic
On a typical workday my alarm starts at 5:30 am. That means, I usually roll out of bed about 5:45 after the second snooze button goes off. I head downstairs, followed by the cat, who thinks she needs immediate attention. I read my daily devotional, meditate and get in a 30-minute workout. Then I hit the shower, put on makeup, do my hair and get dressed. That is my morning … [Read more...] about The Profit Is in the Process
COVID-19 blind-sided us with an uppercut, right hook and hard hit to the gut. We may be down and a little dizzy, but we are not out for the count. I'm so proud of this country and multiple industries for answering the call of duty. Our manufacturers have switched over entire assembly lines. Dealerships have created new processes to accommodate online sales and employees working … [Read more...] about The Road to Recovery
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider the typical sales prospect walking through your showroom front doors. They wait for an average of six years between vehicle purchases.1 Their life circumstances are wildly different from the last time they bought, and yet they … [Read more...] about Sales Opportunities Start… In Service?
vAuto founder Dale Pollak recently told a group of dealers: “We’re not in the car business, we’re in the business of making money.” And he’s right. One of the biggest influencers on new car dealers’ profitability in 2019 has been the health of their new vehicle inventory. In the latest Haig report, it was highlighted that franchise dealer expenses are growing faster … [Read more...] about Making More Money with the Right Inventory Metrics