Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space about what real-time marketing is, however, and how … [Read more...] about Why Dealers Should Care About Real-Time Marketing
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto consumer receives a tickler reminder via … [Read more...] about The Consumer Journey Is Your Opportunity to Seize Greater Yield
We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015. First, I think 2015 will be a very good year for moving metal. If all of the economists and fortune-tellers are correct, we’ll see vehicles sales volumes in the range of 17 million, and I’m a big optimist. I think it’ll … [Read more...] about Predictions for 2015—and Beyond
A year ago, I had a terrific job leading North American marketing at Subaru. We had implemented very successful programs that were driving record sales and attracting widespread attention for their innovation and results. Life was good, right? Things were good, but I felt uneasy. Even though I’ve been in automotive forever—in dealership sales, with some innovative vendors, … [Read more...] about Career Suicide or Transforming Our Industry?
Particularly with internet leads, it’s often assumed that every contact is ready to buy today, so many times, every communication with the lead after the online conversion is hyper-focused on the final stage of the buying cycle: the purchase. In reality, most digital conversions are initiated by individuals in the process of vehicle research, comparison, and evaluation; … [Read more...] about Using Lead Nurturing to Convert Internet Leads into Car-Buying Customers