As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with today. As I work with dealers across the country, dealership managers tell me time and time again about the many hours spent and the pain they endure from managing new car incentives for their dealership’s marketing … [Read more...] about Take the Headache out of OEM Rebates
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How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers. These incentive programs often encourage test drives, future purchases, or service work, and also create a positive experience that leaves customers feeling satisfied. Rewards-based promotions are an effective, desirable way to … [Read more...] about How to Fine-Tune Incentive Programs to Improve the Customer Experience