As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further. In this article, five dealership principals and managers … [Read more...] about Top 5 Strategies to Use Mobile Technology to Boost Sales and Service Revenue
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Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program can set your dealership apart from your real competitors—those dealerships in your market that sell the same cars you do. We’ve also discussed how you can avoid the profit-killing result of having a price war with your … [Read more...] about Build a Lifetime of Customers With Warranty Programs
The Ultimate Automotive SEO Guide for Dealers
The days are long gone when dealers attracted great business through only their brick-and-mortar shops. Today, a dealership website is a must so customers know what you have to offer—before stepping into your dealership. Your website needs to be a virtual showroom to generate sales. To accomplish this, you need to be familiar with marketing and SEO strategies for … [Read more...] about The Ultimate Automotive SEO Guide for Dealers