Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly half used a variety of devices to do so. Those numbers have obviously increased by 2018, along with the … [Read more...] about Does Your Online Presence Do Your Dealership Justice?
Why are customer reviews so powerful? Simply put, everyone loves a good story. Customer reviews are a great way for customers to tell their story and share it with a larger community. The long tradition of storytelling to exchange social information means auto dealers can’t ignore the value of customer reviews when it comes to engaging with potential customers and … [Read more...] about 3 Steps to Improve Your Customer Reviews