In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new vehicle sales for the year. When the COVID-19 pandemic spread across the globe, this forecasted number had plunged to about 12 million, as hundreds of millions of potential shoppers stayed home and away from auto … [Read more...] about How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers?
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the variables are added in that affect inventory decisions: economic trends, changing consumer preferences, manufacturer demands and allocations, unforeseen events that affect supply and demand, and more. This year has certainly been … [Read more...] about December Q&A: Inventory Management Is a Question of Balance