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retention

Harmful Dealership Advertising: The Lollipop 1 Model

January 8, 2021 by Tom Kline

Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates anger.   You create this same dynamic with customers when you advertise deceptively, whether it is intentional or not. In these cases, consumer protection laws often triple damages and will require you to pay for … [Read more...] about Harmful Dealership Advertising: The Lollipop 1 Model

3 Things Your Dealership Can Learn From a Blockbuster CEO

August 20, 2020 by Joel Gordon

On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of Blockbuster Video, today Antioco was to deliver a company update to eager-eared lenders buzzing on a conference call. The largest movie rental chain on planet Earth, Blockbuster was plowing through another quarter, swatting down … [Read more...] about 3 Things Your Dealership Can Learn From a Blockbuster CEO

Why Marketing Based on Customer Data Delivers the Best Results

September 24, 2018 by Scot Eisenfelder

Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a net loss for most dealers. Your marketing messages and frequency … [Read more...] about Why Marketing Based on Customer Data Delivers the Best Results

How Bundling Retention Incentives Benefits Dealers and Consumers

July 30, 2018 by Ryan Williams

Does customer retention have a place in a market shaped by ridesharing, subscriber services, pod cars, autonomous vehicles, Carvana and DriveTime, and ride-hail services such as Uber and Lyft? And as the retail auto landscape continues to morph into sales and distribution models that would have been science fiction just a few years ago, is the pursuit of customer retention … [Read more...] about How Bundling Retention Incentives Benefits Dealers and Consumers

How to Leverage Data to Create More Service Department Opportunity

January 26, 2018 by Kurt Olnhausen

service department marketing

You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third … [Read more...] about How to Leverage Data to Create More Service Department Opportunity

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