Over the past few months, I have had what seems to be a recurring conversation with a variety of people in my circle of influence. Today, while prepping some deals that were coming in later in the evening, I sat down with one of my best salespeople at this dealership, Joe Cleland – and he was the inspiration for the title of the article you’re about to read. If you were … [Read more...] about Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social distancing measures prevented your customers from visiting the store in person, people turned in record numbers to the digital retail experience. Your website should function as your virtual showroom ─ the foundation of your dealership’s … [Read more...] about What Does Website Downtime Actually Cost Your Dealership?