Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process. Many salespeople just aren’t … [Read more...] about 5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
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How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
Top 10 Online Resources for Dealers
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to access and simple to comprehend in order to stay ahead in a highly competitive environment. The following resources represent the top 10 go-to providers of information online that will help dealers run and grow their businesses … [Read more...] about Top 10 Online Resources for Dealers
How to Be the Automotive Sales Version of Sherlock Holmes
If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s famous creation first hit bookshelves in 1888, and nearly 130 years later Sherlock is still memorialized in movies, books, and TV shows the world over. Why are we so enamored by Sherlock Holmes? The stories are compelling of … [Read more...] about How to Be the Automotive Sales Version of Sherlock Holmes
Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of advertising dollars being wasted. Your days’ supply of a particular model is out of whack, and now someone has decided it can be fixed by advertising. It can’t. It will take pure old-fashioned salesmanship. It starts with … [Read more...] about Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues