Regardless of your professional title, we are all in sales, and we all have heard the dreaded words: no, not right now, I’ll think about it, maybe another time; and the like. Sales, as Norman Hall had put it, is an “ocean of rejection.” Face it, every sale is a potential risk to the buyer, and every sale requires the buyer to sacrifice something. It is not hard to imagine … [Read more...] about 3 Keys to Influencing Indecisive Customers
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Commission Breath
What is that awful smell? You know, that smell you sniff when you meet a “slick” salesperson? What is the definition of a professional? Is it someone who makes $75,000/year or more in their profession? Are you a professional? You probably have your own definition. How do you become a “pro” in F&I? The first step is to brush your teeth and remove the commission breath many … [Read more...] about Commission Breath
5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process. Many salespeople just aren’t … [Read more...] about 5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
Top 10 Online Resources for Dealers
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to access and simple to comprehend in order to stay ahead in a highly competitive environment. The following resources represent the top 10 go-to providers of information online that will help dealers run and grow their businesses … [Read more...] about Top 10 Online Resources for Dealers