Automotive sales can be a competitive and cutthroat business. With most salespeople working on commission, grabbing a sale whenever possible becomes necessary. While many dealerships are eradicating the commission-only model due to workplace tension that can arise as a result, there’s no doubt that when it comes to the sales floor, it’s every person for themselves. Or is … [Read more...] about 4 Team-Building Strategies for Your Sales Staff
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts. Even with all of the real-time, click-by-click reporting tools available with digital media, nobody has the perfect formula for success—or everybody would be copying it. The bottom line is this: If you knew what you were … [Read more...] about The Dealer’s Dilemma: Spend or Invest?
If you’ve been thinking about a way to get your team to make more calls, set more appointments, and sell more units every month, you need to understand the difference between a sales associate and a phone professional. Sales associates applied for a position where they could get the opportunity to utilize their greatest skill: face-to-face presenting and selling. … [Read more...] about On Sales Calls, a Phone Professional Is the Right Person for the Job
Dealers know a thing or two about big, complex decisions. Obviously, customers wrestle with vehicle purchases every day. You answer their questions and wait through the number-crunching and the weighing of pros and cons. You watch husbands call wives and wives text husbands for second opinions before finalizing anything. You guide them through it, because you’re the … [Read more...] about 6 Steps to Make Sure You Buy the Right Dealership Software