If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience. People usually agree that video is the most popular content online, and it gives you a tremendous opportunity to jump ahead of your competition by getting it right. If you think having your staff dance in your showroom while … [Read more...] about Is Your Dealership’s Video Marketing Relevant to Its Target Audience?
With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the algorithms are going to punish complacency. Simply hoping that you can … [Read more...] about It’s 2017: Is Your Website SEO Up to Par?