You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a mobile-friendly site, effective content and keywords, and the other … [Read more...] about August Q&A: Take a Closer Look at Your SEO and Search Strategy
search marketing
Goodbye Black Box
The days of 'black box' digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they 'optimize' it among various digital elements such as paid search through Google and Bing, retargeting ads, banner ads, in banner video, search retargeting, or any … [Read more...] about Goodbye Black Box
What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a greater emphasis on digital marketing in the automotive space, the more efficient you buy, the more cars you will be able to sell with the same budget. Over the years Google’s paid search ad auction has changed a great deal. This … [Read more...] about What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget