Many businesspeople wonder: What do I ask about when choosing an AdWords consultant or an SEO vendor? It’s very important to choose the right one. The wrong choice could be costly for your business. Choosing a vendor or consultant you can actually depend on can be massively beneficial, however. Of course, you are not likely to be meet these people in person, just … [Read more...] about What to Ask an SEM AdWords or SEO Vendor
In the automotive world, it is easy to lose track of what competing dealerships are doing in the paid search space. The focus is on driving new business, selling cars, and getting new service customers. When business is not growing at the percentage you would like, it is important to keep an eye on what other dealers are doing online. Specifically who is appearing in your top … [Read more...] about What Are Other Dealerships Doing in the Paid Search Space?
It’s no secret that over the course of the last 2 years in particular, mobile traffic has increased so much that it now accounts for approximately half of all internet traffic. Strangely, many advertisers have been slow to add a mobile strategy to their SEM efforts. With such a potentially huge portion of internet browsing taking place on mobile devices, this can be a costly … [Read more...] about Mobile vs. Desktop—What You Need to Know Before Launching Your Next PPC Campaign