Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use tool to help businesses manage their … [Read more...] about Google My Business: Expert SEO Tips for Auto Dealers
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained nearly the same: $762 for luxury vehicles and … [Read more...] about 3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold