Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last month. Available in both Bing Ads and Google Ads, in-market audiences gives search marketers a brand new tool to reach audiences on the search engine results page (SERP) in a more targeted … [Read more...] about How In-Market Audiences Boost Your Dealership’s Paid-Search Performance
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do you track all this? Does local SEO really matter for auto dealers? The answers to … [Read more...] about How Local SEO Helps You Outsmart the Competition
Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto dealer selling commoditized products that are widely available, your ability to target the right audience with the right message at the right time becomes doubly important. It’s not an oversimplification to say that the primary … [Read more...] about Promotion Extensions: Google’s New Digital Marketing Superhero
Dealer groups have unique needs, challenges, and opportunities, all of which extend to their digital strategy. A typical scenario includes owning a website for each dealership location, along with a portal site that acts as a branded hub, encompassing all of the dealerships in the group. From a search standpoint, owning a network of sites has tremendous value. But … [Read more...] about 4 Unique SEO Challenges Faced by Dealer Groups