Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of revenue and return business. In the history of automotive retail, dealers have gone through many up and down cycles of new-vehicle sales because of the economy, world and national events, fuel shortages, shifting consumer confidence … [Read more...] about 5 Steps to Tune Up Your Service Department Marketing
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New Automotive Service Industry Study Reveals Entry Points to Multibillion-Dollar Opportunity
Redwood City, CA — September 5, 2018 — Amid the flattening automotive retail market, dealerships are turning to fixed operations to future-proof their businesses. Surveying 3,550 consumers and 404 franchise dealership employees, Cox Automotive Inc. conducted the 2018 Service Industry Study to explore the current state of the service market and help dealerships understand and … [Read more...] about New Automotive Service Industry Study Reveals Entry Points to Multibillion-Dollar Opportunity
How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face dramatic losses in revenues and missed opportunities. Currently, new-vehicle dealerships handle only about 30% of service work performed across the country, which represents an enormous missed opportunity not only for additional … [Read more...] about How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
How Bundling Retention Incentives Benefits Dealers and Consumers
Does customer retention have a place in a market shaped by ridesharing, subscriber services, pod cars, autonomous vehicles, Carvana and DriveTime, and ride-hail services such as Uber and Lyft? And as the retail auto landscape continues to morph into sales and distribution models that would have been science fiction just a few years ago, is the pursuit of customer retention … [Read more...] about How Bundling Retention Incentives Benefits Dealers and Consumers
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success