When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success
I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to convince dealers how badly they need our expertise to remain relevant in the constantly evolving technical landscape. With all the hype surrounding blockchain, bitcoin, and other cryptocurrencies, I can’t say I really blame you … [Read more...] about 4 Ways Dealers Can Benefit From Blockchain Technology
It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and autonomous vehicles, the rise of ridesharing, and the emergence of Carvana and other online car sellers, it’s easy to think the auto industry of 2019 will look nothing like that of 2017, with all of the changes poised to take place this … [Read more...] about Are Subscriptions the Next Big Automotive Disruption?
Long Beach, CA — April 5, 2018 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P., an alternative investment firm managing $26 billion in assets. The investment will … [Read more...] about myKaarma Raises $15 Million from Kayne Partners to Advance Product Development for Service Departments
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else. They believed that if they could just get that … [Read more...] about There’s No Such Thing as Giving Too Much Information to Prospective Buyers