By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of vehicles this year. Where did all the profit go?” Yes, the market has contracted a bit, but for most dealerships, profits have dipped further than sales. If the industry is projected to sell fewer vehicles in 2018, it’s even … [Read more...] about Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
service retention
3 Ways to Win More Service Appointments
When the dreaded “check engine” light switches on, today’s drivers have a choice to make when scheduling service appointments. Where do they go? Who can they trust? Calling their dealership is one option. Or they could go to their local mechanic, visit a specialist auto shop, text their brother who likes tinkering with cars . . . the list goes on. Consumers have … [Read more...] about 3 Ways to Win More Service Appointments
Customers Want to Believe in Your Service Department
Nobody needs to make the case for the importance of fixed operations in your dealership’s overall revenue scheme. Depending on which industry source you refer to, the combination of service and parts revenue makes up 40% to 45% of a typical dealer’s gross profits. And although modern cars and trucks are more reliable and low-maintenance than ever, vehicle service and repair are … [Read more...] about Customers Want to Believe in Your Service Department