What You Do Speaks so Loudly, I Cannot Hear What You Say People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic severely restricted travel and tourism rates fell off a cliff, holiday travel numbers still reached record highs for this year. People value the ability to go places and will … [Read more...] about Is Your Dealership Site Ready for the New Era of Car Buyers?
Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go straight to the dealership in order to get information. But now … [Read more...] about How to Win the Fight for Online Consumer Attention