Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go straight to the dealership in order to get information. But now … [Read more...] about How to Win the Fight for Online Consumer Attention
Dealer Marketing Magazine
