Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand loyalty has become elusive. But though they’re choosy, today’s shoppers are actually looking for brands they can connect to—they want to buy from people who “get them” on an emotional level. In fact, according to Harvard Business … [Read more...] about 3 Ways Your Dealership Can Tap Into Customer Emotions
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant amount of money to persuade consumers to visit them. While most of these organizations are successful in promoting their brand in the marketplace, most are not only failing to secure their brand within their own walls, but paying … [Read more...] about Custom TV Channels Stop Competitors From Advertising in Your Dealership
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of advertising dollars being wasted. Your days’ supply of a particular model is out of whack, and now someone has decided it can be fixed by advertising. It can’t. It will take pure old-fashioned salesmanship. It starts with … [Read more...] about Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of the buying … [Read more...] about Is Your Website Up to Your Showroom’s Standards?
A digital content network creates a positive, welcoming atmosphere that benefits dealership customers and your bottom line. About 227 million Americans visited a franchised auto dealership last year. Combined, these visitors spent 400 million hours in dealerships shopping for new cars or having their vehicles serviced. Were these 400 million hours utilized … [Read more...] about 3 Benefits of a Customized Digital Content Network