The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in North America, engaging customers at key moments in their purchase … [Read more...] about How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those that you’re trying to win over are targeted by all of your competitors. New strategic marketing initiatives are needed to succeed in today’s competitive environment. That’s where geofencing can help boost your sales floor and … [Read more...] about How to Leverage Geofencing to Boost Conquest Sales
Since 2013, eLEND Solutions’ annual survey has examined the disconnect between actual start-to-finish purchase transaction times and what dealers believe is the “ideal” time consumers should spend in a dealership buying a car. This year, the disconnect has diminished somewhat versus the previous year, with transaction times showing a marked improvement. But most dealers … [Read more...] about Dealers Agree Mobile Speeds Up Transaction Times, So Why Do Some Resist?
Ten years ago, the smartphone and Facebook came into the world within a few months of each other. This combination of having fingertip access to the sum total of all human knowledge and a rapidly expanding network of “friends” from all around the globe fundamentally changed human communication. And it changed the way people buy cars. Ten years ago, the road to the … [Read more...] about On the Road to a Sale, It’s Not Who You Know—It’s Who Knows You